Benetton is famous for its campaigns; this time it is inviting the leaders and citizens of the world to combat the 'culture of hatred' through the UNHATE campaign.
A series of posters features world leaders with lips locked to launch the UNHATE project...
|Hu Jintao, president of China and Barack Obama|
|The Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo|
|US President Barack Obama and Hugo Chavez of Venezuela|
|Palestinian President Mahmoud Abbas and the Israeli Prime Minister Benjamin Netanyahu|
|North Korean Supreme Leader Kim Jong-Il and South Korean President Lee Myung-bak|
|German Chancellor Angela Merkel and French President Nicolas Sarkozy|
According to Benetton "these are symbolic images of reconciliation, with a touch of ironic hope and constructive provocation, to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation."
It received all sort of feedback, some people called it a nasty campaign, others said awesome, disturbing, gay, genius, funny, horrid, etc.. Love it or hate it, Benetton has made a splash, again.
And you too can upload your kiss and write an ‘unhate’ message, just click here.