A few months back Coca-Cola, for its 125th anniversary, came up with an ingenious initiative...a drive-in cinema!
In Bogota', Colombia, commuters in average spend 4 hours a day stuck in traffic and so the soda-pop giant had a great idea to take advantage of traffic jams by installing a giant screen on the sidewalk broadcasting endless cycle of “Filminutes”, 1-minute long movies.
At the same time ads on the screen would encourage people to tune in to a local FM station for audio. Everyone, usually very miserable, reacted very well as they were also offered Coca-Cola bottles and of course, like in a proper cinema, pop-corn. The video shows it all.