So you launch your campaign, the excitement is high, everyone is on board…Then about two weeks later, the excitement fizzles and you are looking for results.
Results can take anywhere between three and eight months depending on the aggressiveness and goals of the campaign. The impatience of a campaign and lack of adhering to a social strategy is the reason why most campaigns don’t succeed.
There’s a lot that goes into a successful social media campaign, much more than just creating great content or asking some friends for likes.
Here come some important factors that will determine your success...or failure.
They spread fast! Effective social media campaigns spread very fast. If your campaign is not spreading, it is not effective.
They provide value. Value can come in the both tangible and intangible forms. Effective campaigns provide value in any or both.
They are innovative. Regular campaigns mostly go unnoticed. Innovation adds ‘flavor’ to your campaign.
They are well branded. Use your logo, your USP or slogans, your colors, and any other thing that defines your business’ identity. Add your brand to every video you produce.
They have excellent copy. Leave a positive impression in just a few words. Using big vocabulary is not the way to go; making sense is what matters.
They don’t ‘sell’. Generate leads with your social media campaign. Sell to those leads later on.
They build relationships. Interact. Building relationships helps build even more relationships. It also increases the perception of value and builds loyalty.
They build trust. Be as honest in your campaign as possible. Trust is very hard to earn back once lost. Your campaign should build and maintain trust in your build.
They have bait. You need to have some sort of bait to convert visitors into leads. Free products, white papers, discount codes, samples, and free vouchers.
They have humor. Adding humor to marketing is a cool way of saying “we are a friendly business”. It makes your marketing memorable.
They have ears. Your campaign will not be successful unless you listen for feedback. People may have something to say so listen and show appreciation or let them know you are working on it. Never delete a negative feedback.
They are not spammy. Don’t just promote your site links; share something insightful about your company or product. Don’t send out the same message to your community. It is spam…and it is very annoying to them.
They use the right networks. Even though Facebook supports videos, video campaigns will do better on YouTube than on Facebook.
They use photos and videos. Photos and videos leave a lasting impression on peoples’ minds. The best photo you can use is your logo. When you make a video, put your logo on it.
They have a call to action. What is the essence of a marketing campaign without having a call to action of some sort? “Signup below”, “Like us now”, “Click to view our portfolio” are examples of call to action.
They are measured. You need to track your social media marketing efforts. Whether you install Google Analytics on your Facebook fan page or you use any other monitoring software to measure your effectiveness, make sure you work with the data.
I'll post in the next few days a list of famous campaigns, if you know of a good one let me know.
