A vanity URL, or vanity domain name, is an easy-to-remember URL often used to promote a particular product or service or even an advertising campaign. In theory, vanity URLs are creatively linked to something making them easier to remember than a more random link.
Vanity URLs are about you, or your brand, or your product and therefore important for your brand identity, visibility and SEO.
With the rapid rise of the social network, it’s become equally as important to claim your name on every major social media site, or at least the ones you use, and you’d better do it fast too before someone else claims the name. So in a way URLs will also be protecting your name.
Using a consistent name across channels allows for multilayer branding reinforcement that creates strong name recognition.
If for instance your website is called google.com then you’ll have:
So if you're looking at refining your online presence then claim your name, whether business or personal, on the following:
Hope this helps...:)