28/12/2011

Oman Facebook Top 10 (2011)

More and more people and companies are using Facebook, as of today in Oman there are about 310,000 active users, so compared to my last top 10 there has been a huge increase in terms of new fans as well as new pages.
I’d like to congratulate my friends at Oman Sail for grabbing the first spot at the expenses of Oman Chips. It is now the only page having passed the 30,000 fans mark. In less than a year through hard work, passion and creativity the team at Oman Sail have managed to become a global brand on Facebook. Very well done.
Big jumps forward also by His Majesty (unofficial page) and the Sultanate of Oman pages both above 25,000 fans.
All others are well behind but all moving forward.
A short consideration; it’s still strange (or is it?) not to see any bank or telecom on Facebook. I wonder when, and if, they’ll ever evolve their communication mix and be up to speed with the rest of the world...
Here comes the Top 10:

Position       Company Name                                            N. of fans

1                 Oman Sail                                                     30,697
2                 Chips Oman                                                  29,441
3                 The Sultanate of Oman                                 26,852
4                 His Majesty Sultan Qaboos Bin Said Al-Said    25,809
5                 Muscat City Centre                                       13,271
6                 Burger King Oman                                        10,313
7                 Oman Air                                                       9,636
8                 Muscat Buy or Sell                                          8,590
9                 Oman Cars Club                                              8,332
10               Grand Hyatt Muscat                                        8,213 
Other pages worth noting as they are growing fast are:

If I've missed any please let me know and........happy new year everyone! 
PS: This list takes into consideration pages in English and that have been updated in the past 30 days.

21/12/2011

The fastest (parked) car!

A blurred billboard, sidewalk, street sign, mailboxes and fire hydrant to demonstrate that the Mercedes Benz C-350 Coupe is real fast even when parked!

Great advertising/ambient that highlights the power and speed of the car...of course any car parked there would create the same impression.

20/12/2011

Coca-Cola transforms highway into outdoor cinema

A few months back Coca-Cola, for its 125th anniversary, came up with an ingenious initiative...a drive-in cinema!

In Bogota', Colombia, commuters in average spend 4 hours a day stuck in traffic and so the soda-pop giant had a great idea to take advantage of traffic jams by installing a giant screen on the sidewalk broadcasting endless cycle of “Filminutes”, 1-minute long movies.
At the same time ads on the screen would encourage people to tune in to a local FM station for audio. Everyone, usually very miserable, reacted very well as they were also offered Coca-Cola bottles and of course, like in a proper cinema, pop-corn. The video shows it all.
 

10/12/2011

Dumbest PR stunt

"On behalf of Advantage SA, I would like to personally apologise for any offence caused by the arrival of the fish," commented the CEO of the Australian PR agency.
But what happened? 55 goldfish were sent out to guests and media reps to go to Adelaide and “test the water and be the big fish in a small pond”...unfortunately some of the fish died during the journey.


Being into PR I love originality and creativity but sometimes good ideas are not implementable and these guys at Advantage SA should have seen this coming. 
Needless to say, the publicity stunt flopped and now the agency is facing some tough time as many papers and blogs, first in Australia and then all over the world, have reported and misreported the news.
Poor fish…