Nice initiative by Heineken, and Tribal DDB Amsterdam, around the streets of Amsterdam and through Facebook in order to connect with their local and global audiences.
The social media challenge 'Meet the World in One City', done by Barnaby and Mick, aimed at meeting people from 194 different nationalities on the Streets of Amsterdam in just 14 days. People were also able to contact the pair through a dedicated website to help them achieve their challenge.
Love the idea; a great example of how to present a company, Heineken in this case, as a global brand. See the video and find the answer on Heineken’s Facebook page.