One spirit, one look, one voice = integrated communication

Nowadays marketing and communication efforts should focus on building and nourishing profitable real long-term relationships and brand equity not only with customers but also with other stakeholders such as employees, media, suppliers, etc.
In order to do so one needs to be very competent in communication and be up to date with all modern concepts of it.

I could write a very long and boring post about it but instead I'll post this nice and informative video, from The Digital Baker, for all those (agencies? Clients? J) who are a little ‘hard’ in understanding what integrated communication is and how it should be applied.

The nicely executed animation explains in a very simple way what today’s integrated communication is even though it is focused on integrated advertising. Enjoy!

So what is 'Integrated Advertising'? from The Digital Baker on Vimeo.

Facebook milestone in Oman

A couple of days ago Oman Air reached a major milestone on Facebook by becoming the first company in Oman to reach, and cross, 100,000 fans.

A great, and expensive, marketing effort by the Oman national carrier; a combination of proper planning and implementation, original ideas and regular rewards for its fans make this page a place where people can find general or specific information, achievements and most importantly an ideal customer service point.

Well done to the social media Team at Oman Air.

Social media video 2013

This is the 2013 version of social media videos done by Erik Qualman; Social Media revolution 4. Lots of facts and numbers about social media and how it influences our lives. Enjoy.

Even women buy cars

Italian car maker Lancia came up with this nice video for the Lancia Y model.

It targets women (or fashion victims as they call them) who love driving but still need all their accessories and comforts (parking sensors, bigger trunk, leather interiors, etc.) in order to fully enjoy their shopping trip driving experience.

This video can be found on an Italian site, called autoaspillo (literally auto-heels) where women can find all sorts of info when looking to buy a car; from test drives and general tips to prices or how ‘crazy, painted cars.

I think it’s a smart idea and something similar would work well here.

Social photographers in Oman

Sometime ago I wrote about how images are so important on social media since most of the ‘social content’ we see and like is photos. An image can be very eye-catching, easy to remember and can get lots of attention.

If you’re in Oman and looking for someone to help you out in your photography needs here is a list of individuals, either professional or amateurs (please let me know if I've forgotten someone).

You'll find some of them also on Twitter, blogs, Flickr and Instagram. All these guys are different from each other and with different skills but share the same passion, photography.

Take a look at of all the Facebook pages below (all in English) and you’ll find some great shots of nature, people or simply day to day life.

Ahmed S. Al-Harthy PHOTO GALLERY – Number of fans: 7593

SalimPhoto.com – Number of fans: 6853

Photographer-Ahmed Altoqi – Number of fans: 2445

SalmanAftab | ART & Photography – Number of fans: 2034

Isabelle Whittaker Photography - Oman – Number of fans: 1989

Farhat Al Harthy Photography – Number of fans: 1177

Anastaseya Photography – Number of fans: 1081

Ahmed Al-Shukaili Photography – Number of fans: 833

Green Leaf Photography – Number of fans: 694

mustafa photography professional - Number of fans: 577

FAIS Photography – Number of fans: 469

Therese Johnson Photographer in Muscat, Oman – Number of fans: 390

Elvis.John.Ferrao Images – Number of fans: 154

Waleed Mohmeed photographer – Number of fans: 58

Social media job of the day

Here is your chance to land a job as a Social Media Officer at Bank Dhofar.

The Role - Social Media Officer

• You will be required to implement BankDhofar’s social media strategy. You will be required to ensure alignment with the business strategies of client stakeholders and in synergy with the strategies and plans of Brand & Marketing Communications.
• You will be responsible for the investment of agreed social media budgets to help meet designated brand and business objectives.
• Create the necessary process & procedures and authority channels for all social media activities.
• Owner of Facebook, twitter and LinkedIn at a tactical level. Go-to person for all things related to each.
• Manage all day-to-day updates and postings on the Facebook, twitter, LinkedIn, Wikipedia etc.
• Proactively write tweets and upload content on Facebook (business pages) daily.
• Reply and respond to all tweets, Facebook messages etc.
• Continually look for ways to promote BankDhofar's social media, youth activation and digital content in retail stores.
• Liaise with projects team members to ensure social media is used for all campaigns and promotions.
• Liaise with projects team members to create products targeted for the youth market.
• Support retail to ensure content and image of digital screens in store is brand relevant and appropriate for the customer and segment groups.
• Ensuring BankDhofar touches the youth in their daily life in a meaningful way, while creating a loyal fan base and growth of new accounts.
• Organise social media events to engage with BankDhofar's target audiences.
• Work with the events team to organize youth activation seminars with inspirational speakers.
• Ensure BankDhofar is more engaging with the media.
• Ensure there is a full back up of all finished projects undertaken in such a manner as to make them easily retrievable at all times.
• Prepare weekly status report covering all jobs being undertaken at any point – identifying any delays or issues in order for them to be resolved.
• Implement a job bag and numbering system, facilitating departments to book studio time for individual initiatives, with an allocated cost centre for the work.
• Continually ensuring the BankDhofar logo and brand is represented correctly in the digital market place.

Requirements

• Bachelor Degree holder.
• Should have 1 plus years experience in a similar role.
• Should have 3 plus years in website or related field.
• Sound understanding of digital concepts.
• Should possess effective communication and presentation skills (Oral and Verbal).
• Should have a knowledge Planning & Organising.
• Should be self motivated, initiative, innovative and dynamic.
• Should possess Analytical and Strategic thinking skills.
• Should be able to work with Team.
• Passion to do great work for a great brand!

Send your CV to careers@bankdhofar.com with reference HP787-87. Good luck.

Dead rockers come to life with new media

How would rockers from the past cope with social media? Surely they would own a smartphone or be Instagram enthusiasts. Perhaps they would play Guitar Hero, wouldn’t they?

Butcher Billy, a graphic designer from Curitiba in Brazil, gives us the answer with this series of really well made visuals.

Elvis

Johnny Cash

The Ramones

Freddy Mercury

Kurt Cobain

Coke Zero turns commuters into 007

Here is a brilliant stunt showcasing the partnership between Coca-Cola Zero and Skyfall.

A Coke Zero vending machine challenges unsuspecting commuters with a chance to win exclusive tickets...will they unlock their inner 007 and become like James Bond?

Frankestorm Sandy - the most viral images

Here come the most shared images, not photoshopped, of super storm Sandy.